Beyond the Pitch

Football for Youth Empowerment & Community Well-being

Program Vision

To harness the power of football as a tool for nurturing children and youth, fostering mentorship, building talent, and promoting community well-being through outreach initiatives.

Key Objectives

  1. Nurture Talent: Identify and develop football skills among children and youth.
  2. Mentorship & Life Skills: Pair young players with mentors to guide them in education, leadership, and personal development.
  3. Community Outreach: Use tournaments as platforms for medical camps, health awareness, and social issue dialogues.
  4. Promote Social Inclusion: Encourage participation across gender, abilities, and socio-economic backgrounds.

Partnerships & Ecosystem Integration

Schools & Youth Centers

For outreach and program alignment.

Health Providers & Clinics

To deliver medical camps.

Local Non-Governmental Organizations (NGOs) & Community-Based Organizations (CBOs)

For dialogue facilitation and SEL content.

Parents & Families

Engaged through “family match days”.

Donors & Sponsors

Corporate CSR, local businesses, and foundations

Funding Sources

Corporate sponsorships and branding during tournaments.

Grants from youth development and sports organizations (e.g., Federation Internationale de Football Association [FIFA] Foundation).

Community fundraising and ticketed matches.

Merchandise (jerseys, branded footballs).

Expected Outcomes (Aligned with Whole-Child Development Goals)

Cognitive & Academic Growth

Critical thinking, strategic gameplay, problem-solving.

Social-Emotional Competencies

Emotional regulation, self-awareness, resilience.

Identity & Purpose

Youth develop confidence, cultural pride, and community belonging.

Physical & Mental Well-being

Healthy routines, wellness awareness, access to support.

Ethical & Civic Engagement

Fostered through dialogue sessions and team accountability (e.g., fair play pledges).

Why This Approach Works

Intentional & Science-based

Critical thinking, strategic gameplay, problem-solving.

Emotional regulation, self-awareness, resilience.

Youth develop confidence, cultural pride, and community belonging.

  • On tournament days:
    • Medical Camps: Basic health screenings, vaccinations, nutrition checks, and mental health assessments.
    • Themed Community Dialogues: Forums on social issues (e.g., gender equality, mental wellness, substance abuse, climate change, and peacebuilding) co-led by youth.
    • Linkages to Services: Partnerships with local clinics, schools, and social workers.
    • Family Engagement Days: Encourage parental involvement and support.
  • Ensure gender equity, anti-bias training for staff, identity-safe spaces, and culturally affirming practices.
  • Integrate workshops on leadership, nutrition, media literacy, and civic engagement, combining on-field drills with off-field meaning-making.
  • Incorporate structured SEL sessions including coping strategies, goal-setting, and reflection journals.
  • Use football analogies to reinforce perseverance, collaboration, and empathy.
  • Track participants’ football skill progression.
  • Collect data on education retention, health outcomes, and social behavior.
  • Produce annual impact reports for sponsors and partners.
Intentional & Science-based

Each activity aligns with SoLD-informed principles.

Football is the vehicle, but the impact is whole-child development.

Designed for inclusion, cultural affirmation, and empowerment.

Tournaments serve as hubs for broader wellness and learning.

Support our Cause

Donate to Restore Hope and Inspire Futures

At SANDANAA CBO, every donation makes a difference. Your support helps us provide essential resources such as education, healthcare, mentorship, and economic empowerment opportunities to children and families in need.

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